Senior Vice President, Chief Marketing Officer
In 2018, Kim Lefko was appointed to the position of Senior Vice President, Chief Marketing Officer.
Lefko leads the brand’s global marketing and advertising efforts and digital initiatives. Along with her team, she is responsible for developing innovative strategies that further Ace Hardware’s brand promise and positioning Ace as the most convenient and helpful hardware stores on the planet.
Lefko previously served as Chief Marketing Officer at Weber Stephen Products, maker of the Weber grill. In that role, she advanced the leading BBQ brand globally with a focus on digital marketing and integrating technology into the product offering. She led the development of a centralized global website that streamlined e-commerce, fulfillment and services. Prior to that, Lefko served as Senior Vice President of Sales and Marketing, Company Officer at Radio Flyer where she oversaw the development of the company’s first internal Sales and Marketing organization responsible for launching the e-commerce platform for the brand.
Lefko also brings a wealth of experience from her time at Newell Rubbermaid. She held various marketing leadership roles as she helped transition Graco Children’s Products to one of the largest, most profitable business units within the company. Lefko started her career in sales and marketing at Black & Decker with various positions across Product Management and National Account Management.
Lefko earned a bachelor’s degree from Cornell University.