In the News

Presented by Ace Hardware, the 10th annual Kevin Butler Celebrity Golf Invitational returned to Medinah Country Club for a star-studded day of philanthropy benefiting Ann & Robert H. Lurie Children’s Hospital of Chicago.

OPE+ talked with Ace Hardware team members Matt Flentge, director of marketing, and Brandon Boyle, director of merchandising, to learn more about the company’s growing sales of outdoor power equipment.

RMN has gone beyond a source of driving revenue three years ago, to evolving into a retail media ecosystem that’s become a brand-building, partnership-attracting, and analytics gold mine. Ace Hardware recently rolled out its RedVest Media, tagged as the Helpful Network, which includes a toolbox for its vendors and store owners.

No more guesswork at the garden center: Ace’s YardRx program analyzed my lawn and delivered exactly what I needed, straight to my doorstep.

Last week, the hardware chain launched RedVest Media — its retail media network offering onsite search ads, display ads, in-store signage, email and push messaging as well as offsite programmatic. RedVest Media joins the long list of retail media networks that’s been mounting over the last five years.

Ace Hardware is marching forward with store expansion. The Illinois-based hardware retail has opened 100 new stores so far this year, and is on pace to open more than 175 new locations by the end of 2025. Over the past five years, Ace has opened more than 930 new stores as it continues to expand its presence nationwide. The chain operates almost 5,200 retail stores in the United States.

Ace Hardware has marked the one-year anniversary of introducing its ELEVATE3 Ace experiential store format. Unveiled at Ace Hardware's 2024 Fall Convention, ELEVATE3 Ace reimagines the traditional hardware store by creating immersive brand experiences in four key areas: Paint, Power, Backyard & Barbeque, and Home Preservation, with the aim of making shopping easier and more "inspiring."

Homeowners are way behind in repairs needed for their most valuable investment, but Ace Hardware has a fix.

The facility is centrally located in Kansas City, Missouri, as a means to quickly deliver products to the company’s 5,000 locally owned stores.

The next time you’re shopping for nuts, bolts and nails at Ace Hardware in Stillwater, you may also find barbecue sauces and rubs.

The Kansas City ‘Retail Support Center’ is revving up to deliver. Ace Hardware’s new Kansas City distribution center — called the Retail Support Center in the co-op’s parlance — is the biggest in the Ace fleet of DCs. It covers 1.5 million square feet and measures a half mile from end to end.

Ace Hardware’s chief marketing officer Kim Lefko is on a mission to keep the 101 year old brand vibrant and modern. She attributes the company’s relevance to its gritty entrepreneurial spirit.

Ace Hardware is the latest retailer to reward its loyalty members with special deals in early July during the same timeframe as Amazon’s Prime Day.

Ace Hardware and Big Green Egg recently announced a partnership to recognize everyday heroes through the “Egg Your Neighbor” contest. The contest invites people across the country to nominate local heroes who are making a difference in their communities to win a premium grilling package.

For businesses large and small, the lesson Ace Hardware has embraced is clear: community engagement isn’t just a corporate social responsibility, it’s a strategic advantage. Companies that authentically connect with the communities in which they reside create a competitive edge that transcends size, price and selection. The most successful organizations recognize that becoming loved and appreciated in their communities is good for business.

As the company works to build a dual-channel model of retail and service, Ace Hardware has made promoting and expanding its Ace Home Services a priority in 2025.

Grilling expert Chef Jason from Ace Hardware shows the perfect technique to get tender, smoky salmon every time.

In honor of Memorial Day, Ace is also continuing its tradition of supporting the community by giving away 1 million American flags on Saturday, May 24, in conjunction with the Veterans of Foreign Wars (VFW).

Visit your local Ace store on May 24 to get your free flag—and don’t miss the best grill deals that come with a side of steaks!

No more guesswork at the garden center: Ace’s YardRx program analyzed my lawn and delivered exactly what I needed, straight to my doorstep.

Kim Lefko leads marketing at one of America’s most trusted retail brands, Ace Hardware. But according to her, her most defining role is that of a mother.

At Ace, the company emphasizes entrepreneurial experience and lots of unique career paths that start with part-time, in-store or entry-level roles. The company has also revamped onboarding, expanded community efforts and promoted the stability of jobs in their stores and trade careers in mechanics or home repair.

Ace Hardware announced it will be continuing its tradition of giving away one million American flags on the Saturday before Memorial Day.

Learn more about Ace YardRx, a convenient new subscription service for lawn care.

Ace Hardware is MLB’s newest sponsor, filling the home improvement/hardware retail category that’s been vacant for around a quarter century.