In the News

In this episode of The Speed of Culture, Matt Britton sits down with Kim Lefko, Chief Marketing Officer at ACE Hardware, to explore how the century-old brand is evolving through personalization, tech-powered loyalty, and a neighborhood-first mindset. Discover how ACE is driving growth with a new subscription model, boosting app engagement, and staying true to its brand values in an increasingly noisy marketplace.

The former home builder has been a staple on Chicago radio for three decades, faithfully imparting a wealth of "HouseSmarts" to his loyal listeners. He's also authored a handful of books, created a nationally syndicated TV show and served as Ace Hardware's "Home Expert" since 2000.

Rarely seen in March, twinkling holiday lights, festive trees and jolly holiday music greeted attendees of the Ace Hardware 2025 Spring Convention—the first time holiday trim has been featured at a market in five years.

Gear up for spring with a personalized, seasonally timed lawn care subscription service.

In a crowded theater located a short walk from the historic Alamo, leaders of Ace Hardware Corporation took a stand for their co-op and its independent retailers.