In the News

Presented by Ace Hardware, the 10th annual Kevin Butler Celebrity Golf Invitational returned to Medinah Country Club for a star-studded day of philanthropy benefiting Ann & Robert H. Lurie Children’s Hospital of Chicago.

OPE+ talked with Ace Hardware team members Matt Flentge, director of marketing, and Brandon Boyle, director of merchandising, to learn more about the company’s growing sales of outdoor power equipment.

RMN has gone beyond a source of driving revenue three years ago, to evolving into a retail media ecosystem that’s become a brand-building, partnership-attracting, and analytics gold mine. Ace Hardware recently rolled out its RedVest Media, tagged as the Helpful Network, which includes a toolbox for its vendors and store owners.

No more guesswork at the garden center: Ace’s YardRx program analyzed my lawn and delivered exactly what I needed, straight to my doorstep.

Last week, the hardware chain launched RedVest Media — its retail media network offering onsite search ads, display ads, in-store signage, email and push messaging as well as offsite programmatic. RedVest Media joins the long list of retail media networks that’s been mounting over the last five years.