In the News

No more guesswork at the garden center: Ace’s YardRx program analyzed my lawn and delivered exactly what I needed, straight to my doorstep.

Aside from the fact that its name sounds tasty, Hazelnut Crunch is a deliciously rich, earthy, and warm brown that will create a cozy feel in any space. The shade choice was inspired by the trends of biophilic design, cozy minimalism, and nature-rooted tones.

Colors of the year set the tone for upcoming home trends; not only do they create a foundational palette to draw from, but they will also determine the mood of a space. So when Ace Hardware announced the launch of Hazelnut Crunch (09A-5), Clark+Kensington’s 2026 Color of the Year, it revealed a lot about what people are looking for when designing their living spaces: comfort, tranquility and a home that feels more connected to nature.

The latest color of the year for 2026 comes to us from Ace Hardware’s exclusive Clark + Kensington paint brand. Drumroll, please…it’s Hazelnut Crunch (09A-5), which anchors the brand’s two new palettes: Grounded and Tranquil.

It’s that time again: Paint brands are rolling out their 2026 Colors of the Year. And if you’re planning a home refresh, the timing couldn’t be better to jump on trends early and lock in next year’s hottest hues. So far, Behr, Valspar, Glidden and others are leaning into cozy blue-greens and warm, grounded browns. Enter Clark + Kensington’s pick: Hazelnut Crunch. It’s a rich, earthy shade that packs a ton of warmth and depth, and we’re swooning at the thought of using it for a color-blocked arch in a home office or nursery.

Presented by Ace Hardware, the 10th annual Kevin Butler Celebrity Golf Invitational returned to Medinah Country Club for a star-studded day of philanthropy benefiting Ann & Robert H. Lurie Children’s Hospital of Chicago.

OPE+ talked with Ace Hardware team members Matt Flentge, director of marketing, and Brandon Boyle, director of merchandising, to learn more about the company’s growing sales of outdoor power equipment.

RMN has gone beyond a source of driving revenue three years ago, to evolving into a retail media ecosystem that’s become a brand-building, partnership-attracting, and analytics gold mine. Ace Hardware recently rolled out its RedVest Media, tagged as the Helpful Network, which includes a toolbox for its vendors and store owners.

No more guesswork at the garden center: Ace’s YardRx program analyzed my lawn and delivered exactly what I needed, straight to my doorstep.

Last week, the hardware chain launched RedVest Media — its retail media network offering onsite search ads, display ads, in-store signage, email and push messaging as well as offsite programmatic. RedVest Media joins the long list of retail media networks that’s been mounting over the last five years.