In 2016, Ace Hardware announced its collaboration with online product launch platform The Grommet to inspire local small businesses. Today, Ace Hardware President and CEO John Venhuizen and The Grommet CEO Jules Pieri reflect on the power of this initiative and the importance of supporting the next generation of entrepreneurs.
A message from John Venhuizen and Jules Pieri
“We all succeed when small businesses succeed.” You heard this line ad nauseum throughout the election cycle, but practically, outside of a sound bite, what does that look like?
It starts by looking something like this:
We are Jules Pieri and John Venhuizen, the CEOs of The Grommet and Ace Hardware and we are bridging local store owners, Makers – and you, to help small businesses thrive.
We passionately believe that there is power in small. The small business. The little guy. The dreamer. The inventor whose vision could be the next big thing. The folks who wake up every day with a chip on their shoulder because they have to duke it out against the shackles of bureaucracy and the Goliaths of business every day. We believe that there is a liberating strength and might in our collaboration.
We share many of the same goals. We want to strengthen Main Street. We want to amplify the maker movement and launch a new and different kind of industrial revolution. We’re working together to bring more early-stage businesses into your backyard. This creates jobs for people you probably know, gives you higher quality products and bolsters your local economy.
We believe in the consumer. We know that consumers yearn for more than cookie-cutter, commoditized, generic stuff anyone can get from nearly every store. We know that consumers still believe in discovery, values-driven brands and a local face behind their retail purchases. We firmly believe that there is more to the shopping experience than just faceless interactions and drone delivery. Together, Ace and The Grommet, we can offer our customers more of what we believe makes America special, the unbridled creativity of the local entrepreneur.
And we’re not budging. We’ve seen the business landscape stacked against the underdog for too long. The way we can tip the scales is by investing in innovation. So we will. And we hope you join us.
You play a vital part in this success. We humbly ask for your continued support. Visit your local Ace, try these innovative products from the Grommet. It takes tenacity, guts and grit to build a company and help it grow. Learn more about our collaboration that’s putting Grommets in Ace stores in your neighborhood, including more than 170 locally-owned Ace Hardware stores just last month.
Thank you for your support, for supporting small.