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Anna Wyrwas
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Oak Brook, Ill.,
11
November
2015

Ace Hardware recognized as industry leader in Private Label Packaging Design

BRANDPACKAGING organization awards Ace Hardware top honor for private label design

Ace Hardware Corporation, the largest retailer-owned hardware cooperative in the world, is pleased to announce it has been recognized as an industry leader in private-label package design in the 2015 Design Gallery Awards by BRANDPACKAGING Magazine.

The packaging design for Ace’s “Celebrations Platinum LED String” product won first place in the Rigid Plastic Design Category in the award program’s People’s Choice Contest. Celebrations is one of Ace Hardware’s seven private label brands, it encompasses more than 450 holiday-themed product offerings.

In addition to the first-place honor for the Celebrations brand, Ace Brand Bird Seed was named First Runner Up in the Flexible Design Category and Ace’s Home Plus Counter Display was named Second Runner Up for the Paperboard Design Category.

“Ace Hardware is honored to be recognized as a leader in packaging design among distinguished national brands,” said Cindy Brasic, global private label brand manager, Ace Hardware Corporation. “We are proud of the exposure our private label brands have received and are excited to continue the momentum.”

Ace Hardware offers an extensive lineup of exclusive private label brands, including: Ace Brand, Living Accents, Celebrations, OakBrook Collection, Home Plus, Steel Grip and Grill Mark. Together, these brands annually drive a significant portion of revenue for the $4.8 billion Corporation.

Ace Hardware recently embarked on a multi-year project to refresh the look and shopability of its Ace Brand merchandise. The overhaul includes packaging updates on a wide range of products – everything from basic hardware to birdseed. The award-winning Celebrations packaging was recently redesigned following a market research study that was conducted to better understand the purchase pathway for holiday light sets and the factors most important to consumers during product selection.

Specifically, the structure of the packaging is a plastic reel that the lights wrap around. This acts as a bonus as users can store their lights on the reel after each use. The name “Platinum LED,” silver snowflakes, banding, and text give an upscale feel to the consumer. High-quality images show the product close up and icons clearly illustrate the upgraded features and benefits.

To learn more about private label brands from Ace Hardware, visit acehardware.com.

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About Ace Hardware

For more than 90 years, Ace Hardware has been known as the place with the helpful hardware folks in thousands of neighborhoods across America, providing customers with a more personal kind of helpful. In 2015, Ace ranked "Highest in Customer Satisfaction among Home Improvement Retail Stores, Nine Years in a Row," according to J.D. Power. With more than 4,800 hardware stores locally owned and operated across the globe, Ace is the largest retailer-owned hardware cooperative in the world. Headquartered in Oak Brook, Ill., Ace and its subsidiaries currently operate 17 distribution centers in the U.S. and also have distribution capabilities in Shanghai, China; Panama City, Panama; and Dubai, United Arab Emirates. Its retailers' stores are located in all 50 states, the District of Columbia and approximately 60 countries. For more information on Ace, visit www.acehardware.com.