Ace Hardware, Official Hardware Store of the PGA TOUR, announces sponsorship of PGA TOUR legend Jim Furyk
Partnership allows The Helpful Place to expand to new fan base within golf world
Ace Hardware, the largest retailer-owned hardware cooperative in the world and Official Hardware Store of the PGA TOUR, announces a multi-year partnership with PGA TOUR golfer, Jim Furyk. The partnership positions Ace as Furyk’s exclusive home improvement retail sponsor and marks Ace’s continued dedication to helpfulness on and off the golf course.
Ace’s sponsorship of Furyk will include dedicated advertising, digital and social content. Furyk will also wear the Ace logo on his golf apparel during professional competitions and tournaments throughout the duration of the sponsorship.
“On behalf of all of us at Ace, we’re thrilled to partner with Jim, as he exemplifies all of the qualities that represent the Ace brand, both on and off the golf course,” said Jeff Gooding, Senior Director of Marketing and Advertising, Ace Hardware Corporation. “From Jim’s hard work that has led to one of the most decorated careers in golf, to his steadfast values of character, charity and sportsmanship that earned him the Payne Stewart Award, to his leadership and the red, white and blue that runs through his veins in being named a team competition captain, he is a natural fit to represent the thousands of Ace owners across the country that lead their teams in delivering award winning service to their neighbors every day.”
Furyk, a 17-time winner on the PGA TOUR, major champion winner, 2010 FedEx Cup champion, and member of multiple team competitions, is one of golf’s most celebrated players. Off the course, in line with Ace’s helpful brand values, Furyk is the winner of the 2016 Payne Stewart Award; an award given annually to the PGA TOUR player that most exemplifies charity, sportsmanship and character.
“I am excited to join the Ace Hardware family and represent such an iconic American brand, its dedicated retailers and its continued tradition of being helpful on and off the golf course,” said Furyk. “Ace Hardware is a multi-generational brand, just like golf. My father passed along his love for golf and his golf knowledge to me, just as so many Ace Hardware associates have shared their expertise to multiple generations of their neighbors, helping them achieve their home maintenance goals.”
As the Official Hardware Store of the PGA TOUR and PGA TOUR Champions, Ace works closely with the PGA TOUR on a program whereby tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR Latinoamérica, PGA TOUR Canada and PGA TOUR China, as well as the PGA TOUR’s TPC Network, have the opportunity to purchase products efficiently, cost-effectively and conveniently through Ace. Just as Ace does with its customers that shop their nearly 5,000 neighborhood stores across the globe, the company is honored to help the PGA TOUR take care of their ‘homes’ - the golf courses and facilities in which they operate
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For more than 90 years, Ace Hardware has been known as the place with the helpful hardware folks in thousands of neighborhoods across America, providing customers with a more personal kind of helpful. In 2016, Ace ranked "Highest in Customer Satisfaction with Home Improvement Retail Stores, Ten Years in a Row," according to J.D. Power. With more than 4,900 hardware stores locally owned and operated across the globe, Ace is the largest retailer-owned hardware cooperative in the world. Headquartered in Oak Brook, Ill., Ace and its subsidiaries currently operate 17 distribution centers in the U.S. and also have distribution capabilities in Ningbo, China; Colon, Panama; and Dubai, United Arab Emirates. Its retailers' stores are located in all 50 states, the District of Columbia and approximately 60 countries. For more information on Ace, visit acehardware.com or visit our newsroom at newsroom.acehardware.com.